Logo Use

The AFS and PEFC logos and labels are globally trusted trademarks.

They assist businesses, consumers, forest owners and managers, and other stakeholders to identify and promote merchandise and goods from forests that are managed sustainably.

Demand for AFS and PEFC certification has increased steadily in recent years, an increase matched by growing awareness for the potential role of forests in tackling societal challenges such as climate change. Today, the importance of certification resonates with the public at large.

Using the AFS and/or PEFC logos and labels enables certified companies and forest owners to:

  • demonstrate their commitment to sustainable development and corporate social responsibility
  • attract environmentally and socially-minded customers and consumers
  • help generate awareness and demand for products from certified forests
  • highlight their engagement with sustainable forest management.

Who can use the logos?

The AFS and PEFC logos are registered trademarks and users must ensure that they are used accurately and verifiably, and that any claims associated with them are relevant and non-misleading.

Only companies and forest owners that have achieved AFS and/or PEFC certification, paid the necessary AFS-PEFC notification fee or NZ PEFC Notification Fee via their certification body, and have obtained a Logo Usage Licence are allowed to use the AFS and/or PEFC logos and labels directly on a product or for product marketing.

Use of the AFS and/or PEFC logos and labels by non-certified entitles (for example, NGOs, media, educational organisations) for the purpose of educating, informing or promoting AFS and/or PEFC certification and sustainable forest management is possible only if:

The AFS and PEFC logos include a unique logo licence number for each certified entity. It is therefore possible to check the validity of an individual logo by searching the PEFC's online database.

  What products can be labelled with the AFS and PEFC Logos?

Only those products that are substantially made from wood or wood fibre that originates from forests certified under the Australian Forestry Standard or under a recognised PEFC endorsed scheme.  To carry the AFS or PEFC logos, all products must have a minimum of 70% certified content.  The non-certified content, which cannot exceed 30% must have passed the AFS or PEFC due diligence process and meet requirements for AFS or PEFC “Controlled Source”.  Controlled Source material originates from non-controversial sources and meets the following requirements:

  • Be legally harvested in accordance with local, national and International law, especially laws relating to biodiversity conservation, labour and indigenous peoples property and tenure rights.
  • Meets all requirements of the Country of harvest in relation to trade and customs.
  • Be free from genetically modified organisms
  • Does not originate from native forest converted to other vegetation types including agriculture and plantations

The following documents provide more information about logo use: